Alterna Caviar Multiplying Volume Shampoo

Gentle cleansing while thickening hair from root to tip
Instantly deliver more fullness and volume
Renews fullness and lightweight volume
Helps hair retain moisture and shine

Marine Plumping Complex - blend of naturally volumizing botanicals to thicken hair both instantly and over time
Age-Control-Complex - combines Caviar Extract to nourish and antioxidants to prevent damage and encourage micro-circulation, gives new life to hair
Caviar extract - acts against hair aging, restores moisture, elasticity and shine to hair
Hydrolyzed Vegetable Protein - strengthens, fortifies and revitalizes hair
How to use
Massage shampoo throughout wet hair. Rinse thoroughly.

To use the Alterna Caviar Multiplying Volume Shampoo effectively, follow these steps:

Wet your hair: Start by thoroughly wetting your hair with lukewarm water. This helps to open up the hair cuticles and prepares your hair for cleansing.

Dispense the shampoo: Squeeze a small amount of the Alterna Caviar Multiplying Volume Shampoo into the palm of your hand. The amount you use will depend on the length and thickness of your hair, but typically a dime to quarter-sized amount is sufficient for short to medium-length hair. Adjust the amount as needed.

Apply to your hair: Rub the shampoo between your palms to lather it up, then apply it to your hair. Focus on the scalp and roots, as this is where oil, dirt, and product buildup tend to accumulate. Gently massage the shampoo into your scalp using your fingertips, working it into a rich lather.

Massage and stimulate: While massaging the shampoo into your scalp, take the opportunity to stimulate the scalp gently. This can help improve circulation and promote volume and lift at the roots.

Leave on for a few minutes: Allow the shampoo to sit on your scalp and hair for a few minutes. This gives the active ingredients in the shampoo time to work and penetrate the hair follicles for maximum volume and thickness.

Rinse thoroughly: After allowing the shampoo to sit, thoroughly rinse it out of your hair with lukewarm water. Make sure to rinse until the water runs clear and there is no shampoo residue left behind.

Follow up with conditioner: After shampooing, it's important to follow up with a conditioner to replenish moisture and nourishment to your hair. You can use a volumizing conditioner from the same product line for added volume and fullness.

Style as desired: Once you've rinsed out the conditioner, you can proceed to style your hair as usual using your preferred styling products and techniques.

Formulated without SLS/SLES, parabens, phthalates, DEA/TEA and synthetic color

Water/Aqua/Eau • Cocamidopropyl Betaine • Sodium Methyl 2-Sulfolaurate • Disodium