Alterna Caviar Multiplying Volume Shampoo

Volumizes: Provides weightless volume and lift, making hair appear fuller and thicker.
Strengthens: Helps strengthen hair to reduce breakage and improve overall hair health.
Anti-Aging: Formulated with caviar extract, which is rich in omega fatty acids, vitamins, and minerals that help restore moisture, elasticity, and shine to aging hair.
Protects: Offers color protection and defends against environmental stressors that can cause damage and aging to hair.

Marine Plumping Complex - blend of naturally volumizing botanicals to thicken hair both instantly and over time
Age-Control-Complex - combines Caviar Extract to nourish and antioxidants to prevent damage and encourage micro-circulation, gives new life to hair
Caviar extract - acts against hair aging, restores moisture, elasticity and shine to hair
Hydrolyzed Vegetable Protein - strengthens, fortifies and revitalizes hair
How to use
Massage shampoo throughout wet hair. Rinse thoroughly.

Preparation: Wet your hair thoroughly with warm water. This helps to open the hair cuticles, allowing the shampoo to penetrate and cleanse more effectively.

Application: Squeeze a small amount of the shampoo into your palm. The exact amount needed will depend on your hair length and thickness, but a quarter-sized amount is usually sufficient.

Lather: Rub the shampoo between your hands to create a lather, then apply it to your scalp and hair. Focus on the roots and gently massage your scalp using your fingertips. This helps to cleanse the scalp while promoting circulation.

Distribute: Work the lather through the lengths of your hair, ensuring that all areas are covered. Avoid using your nails to scrub, as this can cause damage to the scalp and hair.

Rinse: Rinse your hair thoroughly with lukewarm water to remove all traces of shampoo. Make sure to rinse well to prevent any residue from weighing down your hair.

Condition: Follow with the Alterna Caviar Multiplying Volume Conditioner or another suitable conditioner from the Alterna Caviar line to add moisture and enhance the volumizing effect.

Formulated without SLS/SLES, parabens, phthalates, DEA/TEA and synthetic color

Water/Aqua/Eau • Cocamidopropyl Betaine • Sodium Methyl 2-Sulfolaurate • Disodium